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Tuesday, March 17, 2009


Football fans unite! Thanks to a new marketing partnership between the Premier League and VisitBritain, the much revered Barclays Premier League Trophy will be displayed on VisitBritain’s stand at the Best of Britain and Ireland 2009, a brand new consumer event which takes place at London’s ExCeL Centre on Saturday 28 March and Sunday 29 March.

On Saturday 28 March, fans can see the trophy up close and personal, and even have their photograph taken with it, allowing them to follow in the footsteps of some of our greatest sporting heroes. The majestic Barclays Premier League Trophy is made of solid silver and silver gilt and has been won by four clubs since the league began in 1992: Manchester United, Blackburn Rovers, Arsenal and Chelsea.

Britain & Ireland have sporting legacies that attract visitors from across the globe. Pay tribute to the hallowed turf of our homegrown world-class sports destinations, and share in the glory of the countries’ achievements at the Best of Britain & Ireland 2009. The show will look forward to 2012, and celebrate past Olympic success with British Paralympic gold medalists Heather Frederiksen and Chris Holmes joining visitors during the weekend.

Football fans will find plenty of inspiration for active breaks in the UK and Ireland at the show. The event will be centered on six themes, including one dedicated to Active Britain & Ireland for sports enthusiasts. The Blue Badge Guides will take visitors on dedicated trails, including a must for sport fans: Mud, Sweat and Beers – team thrills and extreme spills, which will showcase the best active offerings from the exhibitors.

The show’s Active theme will showcase sporting activities and tours throughout the UK & Ireland. Exhibitors such as Soccer Destinations organise visits to the great soccer stadiums at Old Trafford, Stamford Bridge or Wembley and will be showcasing its flagship event, the Shrewsbury international tournament (taking place 2-7 August). Those interested in the history of the Beautiful Game should visit Stamford Bridge and Emirates Stadium stands. Staff will be on hand to give advice and information on their museum tours.

Fans keen to find great accommodation for away games should visit the array of hotels’ stands at Best of Britain & Ireland, including Choice Hotels, Best Western Hotels or, for a sophisticated touch, Classic British Hotels, to find out about their best deals. And what’s football without a beer? Don’t miss ‘The Best of British Ale’ session held by Campaign for Real Ale (CAMRA).

Best of Britain & Ireland 2009 will also be featuring other sporting exhibitors, such as Twickenham World Rugby Museum and Stadium Tour, where visitors can experience the ‘Scrummaging Machine’ to test their own strength; Lords and Royal Ascot, where visitors can learn the etiquette behind one of sport’s most glamorous events and London’s Premier Sports Museums & Tours including Wimbledon Lawn Tennis Museum, which will be building up to the centenary celebrations of Fred Perry’s birth.

Anyone wishing to take up the rare opportunity to see the Barclays Premier League Trophy up close and find inspiration for more active holidays should book their visit to the Best of Britain & Ireland – now! Adult tickets cost just £10 each and £15 for a pair. Children under 16 and freedom pass holders get in free. For more information and to book tickets, please visit: www.britainandirelandevent.co.uk.

If you are intrested in attending please send me an e-mail on thmurapa@gmail.com & i will organize a 30% discount on ticket prices!

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