Having made his first official decision as owner of Arsenal, with his choice to raise ticket prices for home matches next season a pretty unpopular one, the question now resting on many Arsenal fans' lips is: what will Stan Kroenke do next?
With fans desperate for the owners to invest a fair amount of cash on bringing a few new stars to the club, and with Arsene Wenger finally looking like he's losing his unfounded fear of spending the levels of cash needed to bring in top players without having to spend a further ten years or so developing them (this after a recent discussion during which he admitted that he couldn't see a reason why he would not be able to buy Real Madrid's Karim Benzema), the real question remains as to what Kroenke will do to support these desires as he bids to avoid becoming an obstacle placed in the way of the forward movement of Arsenal football club. Those following the Arsenal betting will know things need to change.
Despite the improvements that were seen last season in the way Arsenal played in general, the Gunners still showed that they were extremely vulnerable to being pushed around and defending set pieces. The football odds won't make them favourites for Premier League glory until they address these issues.
Until Arsene Wenger goes out and finds or buys a way to beat these kinds of tactics, he'll be all too aware that he will continue to fail to bring silverware to the Emirates stadium and will instead be forced to stand on the touchline as the fans start to turn against him and the owners in a way that had been unheard of until the chants of "six per cent you're having a laugh” that rung around the Emirates towards the end of last season.
Should Kroenke continue to misread the feelings of the Gunners fans, he may find that the club's supporters turn against him in a similar style to that seen from the Manchester United and Liverpool fans in recent seasons.
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